KRA’s refer to general areas of outcomes or outputs for which a ‘role’ or more simply put a person undertaking a role is responsible. A typical role targets between three to five KRA’s.
KRA’s benefit individuals in an organisation to:
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Clarify their roles and align their roles to the organisation’s business or strategic plan;
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Focus on results rather than activities;
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Communicate their role’s purposes to others;
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Set goals and objectives;
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Prioritize their activities, and therefore improve their time and work management skills; and
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Make decisions that add value to the firm
(Life Role Development group 2001, an adaptation)
