Strategy Mapping

Strategy Mapping is the visual representation of an organisation's plans to turn its resources and assets, including intangibles such as knowledge and culture, into tangible outcomes linked to organisational objectives. Strategy maps provide a detailed picture of organisational objectives and the relationships between them. They are used to help organisations manage corporate strategy and realize objectives through improvements in specific areas such as customer retention or faster cycle times. The concept of strategy mapping was developed by Robert Kaplan and David Norton as part of their work on the balanced scorecard.